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Getting Started Articles

The below articles cover various aspects of opening and operating a successful Halloween event.

 

Dreams of Haunting

First Published in Haunt Rater Magazine

Throughout the year I am contacted by people asking how they can get open a Halloween event. Passionate dreamers these people have long lists of things the “pro haunters” are doing wrong and loads of ideas on how to make a truly scary fright experience. All they need to make their haunting dreams come true is money and they want me to tell them where to get it.

So I thought I would write this article describing what I tell these haunt dreamers, just in case there are many more of you out there who are afraid to ask or don’t know my email address. READ MORE!

 

Haunting Profitability
I frequently get phone calls from people interested in starting a Haunted House. Sometimes they are Home Haunters who have been told by their friends and neighbors that “Their Yard Haunt is 10 times better than the professional ones in town.” Some of them are kids, (as I surpass 50 years of age, anyone under say 30 is a kid to me), with great enthusiasm, brimming over with ideas on how to scare people, but no clue how to find the money to get their mega-haunt into production or how to push enough people through an attraction to make it profitable. Or in some cases they are business people who happened to drive past a local Haunted Attraction at 9pm on the Saturday before Halloween, counted the number of people in line, multiplied that by the ticket price and the number of days in October and get the brilliant idea that “Haunted Houses are a gold mine!” READ MORE!

Timed Ticketing: The Future Of Haunting
When I first starting haunting, (1987 if you were wondering), the schedule for Haunts in Dallas, TX was to open on the 15th of October and then run every night through Halloween. That was what everyone did, even though Mondays and Tuesdays were dead, that was the model. Then D’Ann Dagen came into my market and opened Hangman’s House of Horrors. Her advertising announced that she was opening the first weekend in October and would be open Friday and Saturday only for five weekends in October. We in the Dallas Haunt community thought she was crazy; that she would lose those people who wanted to go haunting on Monday through Thursday, and that no one would go to a haunt that early in October. READ MORE!

How To Make Money With A Haunted House
First published in Haunt Nation Magazine 06-2013

Contrary to popular belief, the single goal of any company is to make money! The more money it makes the better its chance of survival. A haunted house IS a business, and like any other business it has to be profitable to survive. Sixty percent of all business fail in the first 3 years of operation, and that number is higher for haunted attractions. READ MORE!

 

13 Steps To Operating A Successful Halloween Event
A haunted attraction is a business, and like any other business it much make money to survive. But what does it take to excel in the haunt business? What steps must be taken to insure your haunted business is a money maker for the long haul? READ MORE!