Haunting Profitability – Part #2
However! It is possible to make a living with a Haunted Attraction, and there are people who are doing just that. For more than 30 years I have been doing everything in my power to help those who are not making any money, get to the profitable stage:
- Through the articles I collect and write for industry magazines.
- Through the Haunt Ed Seminars I select and offer for HAuNTcon
- Through the 3 hour plus “How To Get Started” seminar that I offer at every gathering I can talk them into letting me speak at.
- Through consulting services, and brokering used attractions that I offer to the industry.
I am not sure how much of this is sinking in though. Too often I see people skip an important business seminar offered at a convention and hurry to the standing room only seminar on “Cheap Scares.” There is even a mentality out there on some lists, that making money with your Haunt or your Haunted business is somehow, not in the spirit of the season! These “Haunters” look down on others who “just pump people though their Haunt, so they can make a buck!” Please allow me to fill in those of you who think that profit is bad thing, (If you have been to one of my seminars, then I hope you have this statement engraved in your brain already!) … “If You Do Not Make a Profit With Your Haunt, Then You Don’t Get To Play Anymore!”
Now please understand, I am not advocating ripping off the paying public! That hurts the industry as a whole, but October is only 5 weekends long, and if your attraction cannot give people a show and move them along quickly while you are doing so, then you “Will not get to play anymore!” So after I have said all this, do you still want to do a Haunt? If so, the first thing you do if you are thinking about doing a haunt, (after building a web site and Facebook page) is to write a business plan. Here is all you need to know about a business plan:
TICKET PRICE X ATTENDANCE = TOTAL INCOME
TOTAL INCOME – TOTAL COST = PROFIT
NOTE: Profit must be greater than or equal to zero. (If Profit is not drastically greater than zero, then don’t do the project!) READ MORE